Inspired by one of my heroes, legendary founder of broadcast journalism, Edward R. Murrow, I presented each entrepreneur’s story in a compelling, balanced, and genuine way, in their voice and words, knowing that the clients who were a fit would respond.

As Murrow said, “To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful.”

But I wasn’t being true to self: I had happy copywriting clients that I loved working with, but I was increasingly unhappy doing a solitary job in isolation. And, I was getting my clients’ voices out at the expense of my own and what lit me up—inspiring and entertaining an audience on camera or on stage. Turns out you can’t take the performer out of the journalist.

So, I stopped; took a sabbatical; and evaluated: What did I really want to do? What were the greatest benefits I would continue providing to clients? How could I offer them in a way that served both of us?

It was clear that my deep interview process and natural coaching ability gave my clients clarity – and profound confidence — about their unique voice, story, message, distinction, and ideal client. They’d always say, Kathy this is way more than great website copy! 

Clients also loved my fun video workshops (infused with playful elements of improv, interviewing, and role-play) that helped them find their confidence on camera.